November 27th, 2008
Those of us from the “old school” of SEO will remember the technique of multiple doorway pages, and I still come across this being implemented here and there to target keyword variations and different search engines. These days, the technique is almost always detrimental.
November 18th, 2008
In my daily rummage around the Google Adwords Keyword Suggestion Tool, I noticed something new in the returned keyword listings.
October 24th, 2008
That is a question I was recently asked. For the first time in all my years being involved in SEO, I was asked to find a way to reduce the Google visibility of a number of site pages for specific keywords.
September 30th, 2008
There is something of a dilemma for any website marketer who build links by commenting on others’ blogs: how to generate those sometimes valuable links while maintaining respect for the target blog.
September 28th, 2008
Just in case you hadn’t spotted it, Google ran through a page rank update yesterday (September 27th), and the SEO communities are buzzing about it as usual.
September 25th, 2008
It sounds obvious, right? A link to your site from another site is the most important element of helping your site become more visible within search results. But if a search engine is not aware of that link, or the page on which is hads been placed, it cannot offer that benefit.
August 3rd, 2008
Over the past few weeks I have been exploring a definable system of defining SEO keyword selection beyond a rather fuzzy assessment of potential and into the realms of specific and measurable criteria. When discussing keyword selection, I am frequently being asked for a clear-cut, absolute process. This is a short discussion on competition criteria [...]
July 15th, 2008
One of the most important methods attaining greater visibility in search results for your website is to generate incoming links from other, similar sites. But being linked to from the wrong sites can be detrimental.There is certainly a logic in search engine thinking: if site A links to site B, then site B is seen [...]
June 2nd, 2008
Long the domain of spammers, scrapers and splogs, the .info domain has suffered at the hands of less reputable websites.
But is that on the change? Surfers take the domain less seriously, and there has been much talk about the search engines thinking similarly, de-ranking .info domains when returning search results on the premise that [...]
November 28th, 2007
There is the one element, above all, you must consider in order to become more visible on the search engines – particularly Google.
Your page title is everything
The title of your page – the text that appears at the very top of your browser – is treated with some reverence by search engines in determining what [...]