When the idea is worth more than the business
December 1st, 2008
Imagine a summer coffee shop working session, just to kill the monotony of the home office, while across the room a small bubble of intensity was building.
The [prospective] client, late twenties, retaining his outdoor coat despite the humidity and non-functioning aircon, was sat without coffee – on the comfy leather sofa, of course. Web designer/developer turns up amongst apologies for his tardiness and carrying a tray containing coffee for himself and the client (and the web guy’s child who plays no part in this account).