Linkbuilding nirvana – taking the pain out of one-way links
Published by on January 20th, 2009 11 Comments »
Still the most important factor in achieving and maintaining search engine positioning, quality link building is expensive and time consuming. Linkvana claims to have the answer.
The ongoing significance of incoming links to your website may be under debate in the face of increasing influence from social networks, but for now, link building remains the single most important off-page element in directly influencing your site’s positions within search engine result pages (SERPs).
Why are links so important? The basics.
Think of a backlink to your page as a ”vote” for your content. The more backlinks; the more votes. And the more popular your page can be considered to be about its chosen subject.
But it’s not all about the numbers; not all links are equal. Search engines assess each link pointing to your site as to its value. They consider site-wide links in footers, blog sidebars, etc as low-quality links. Links within the body of text content are rated much higher because they are much less easily manipulated. The text around the link gives the page, the link, and the destination of that link, context. In our modern internet world, context is king.
One-way links are valuable, but are also the most difficult to achieve. Why should an influential website link to your, possibly competitive content just because you want to become more visible in search results? It is this difficulty in establishing high quality backlinks that is the key to their importance.
Linkvana one way links with almost no effort
The Linkvana system consists of a large network of carefully maintained blogs. Each blog is a basic, text-only site, each with the same category structure, and all spread across different web hosts – and therefore IP addresses – across the globe.
Your links are automatically distributed across the Linkvana network based on your preferences, and each link is a unique, one-way blog content link pointing to your website.
This creates good quality backlinks to the pages you need to enhance. Each link is contained within a single blog post that you create. Each link exists within a 100-word minimum blog post that is then distributed to a single blog on the network. No duplicate content, and your link sits within text content and therefore has context.
This does involve a little effort on your part in creating each 100-word blog post for each link. Linkvana recommend each post be of a natural, personal journal/blog style which, once you get in the swing of it, take just a few minutes to write. If you are really stuck for time, Linkvana will even create the post for you, for a small $2 fee per post.
Linkvana is not a link-farm
Link farms, if you are caught using them, can be bad. They consist of a network of hundreds, or thousands of websites, usually blogs, that are strategically inter-linked. When you purchase from a link farm, your link will appear potentially many thousands of times across their network.
Such links are relatively low quality (hence the relatively low cost per link), and though can be effective in giving a boost to your SERPs positioning, you risk receiving a penalty from the search engines. Google are particularly sensitive to this kind of backlink generation.
Multiple projects and multiple links
A Linkvana account can manage a number of Projects, each being a collection of links to a particular website. Project preferences consist of nothing more than establishing the target URLs of the links, the keywords to use to create the link, and the frequency of the distributed blog posts.
The system allows a number of posting strategies, from a few posts per week, to 2-5 posts per day, or use their “humanize” algorithm which automatically varies the rate of posting to make it appear as natural as possible.
This automatic distribution is the key to the value of this system. It enables you to create a large number of posts all at once, then leave them to be distributed automatically. Consideration is made for where and how these posts are placed ensuring your links end up across multiple blogs over multiple host servers and IP addresses.
For a fixed monthly fee, your account can have a number of projects and any number of links/posts within the system. If you have just a single website, the subscription might be expensive, but if you are link building to multiple websites, this is, in my opinion, the most cost effective way to build context-relevant, one-way links.
Does it work?
In a word, Yes!
I have tested the system since November 2008, across three different websites. Exclusively using Linkvana to build links to established websites in some competitive keyword spaces, I have seen a 45% increase in traffic, starting within two weeks of the first Linkvana posts. Most importantly, those pages saw almost a 50% increase in earnings from Google adsense placed there.
For a site containing nothing other than quality duplicate content (PLR articles) and created under a brand new domain specifically for this test, I used Linkvana links exclusively and saw the site begin to rank quickly and rise above the other, more established sites containing the same content. The results were not spectacular, but no exclusive, narrowly focused link building campaign will rocket a site to the top of the SERPs.
I believe this form of link building is of relatively low risk of punishment from search engines. Your links are not “spammed” across thousands of websites, and each one is contained within original, contextual content. Linkvana invest a great deal of effort in maintaining the health of their network of blogs, manually approve the content being placed, and do not permit link building into “black-hat” websites, thus helping to preserve the integrity and value of their sites.
Like any single link building strategy, it should not be used exclusively as the broader the source of links to a website the better. But as a solid, reliable, cost-effective and manageable system of actively building inks, Linkvana is invaluable.
11 Responses to “Linkbuilding nirvana – taking the pain out of one-way links”
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i agree that Linkvana is a great way to get backlinks. i would probably use it too, except for that fact that it is a little pricey for me. otherwise it’s the service to beat. – Stephen
It is, I agree, if you are marketing a single website. But if you are link building for multiple sites, since you can have many projects per account, the cost per link is very small when compared to the effort to establish a similar quality link through other means.
he results were not spectacular, but no exclusive, narrowly focused link building campaign will rocket a site to the top of the SERPs.
I dont understand when you said “but no exclusive”. Also do you mean add more links narrowly focuse on the keywords and get high rankings?
By “not exclusive” I wanted to highlight that link building must include a number of techniques and never be focused around a single activity. So Linkvana can be combined with other link building quite effectively.
I’m puzzled. Why isn’t this considered “black hat”? It’s a deliberate attempt to influence SE rankings without delivering any value to the end-user.
It may not fit the dictionary definition of a link farm, but as far as the end user is concerned, you might as well use a link farm.
It could be described as grey-hat. Link farms are very different. A link farm will have thousands of properties into which your link is placed thousands of times. With Linkvana, your link has to have unique content surrounding it – each link has its own piece of content, created by you as a blog post. To get 100 links, you have to write 100, relevant blog posts. The links therefore each have context, are valid within the text in which they sit, and, when you boil it down, are little different to guest-posting on another person’s blog, including your link within that post. Plenty of blogs and sites exist purely for the purpose of linking to other relevant content.
Where this crosses the grey line is that fact you pay for the service therefore, you are effectively buying links, which is against Google’s T&C.
My take: It it looks like a link farm, and it smells like a link farm, it’s only a matter of time before Google starts treating it as a link farm.
I agree that Google may be able to see linking patterns and so reduce the value of links coming out of a particular set of blogs.
But the Linkvana guys are keeping one step ahead by constantly introducing more blogs to the distribution network, they never publicize the locations of the blogs, and, most importantly for traceability, they do not interconnect them (link farms tend to interlink to maximise the short shelf lives of the links and properties), making it very tricky to spot which blogs are part of the network.
Time will tell, however, and purely for interest, I’m keeping an eye on a handful of their properties to see how their helth maintains, or otherwise, within the Google index.
What happens when google does find out about this service ? can it black-list all websites using it ?
In theory, yes, after all Google can do whatever they want, particularly with those sites it considers have broken its terms and conditions of use.
Dramatic notice about search engines. I’m honestly dumbfounded that this has not been alleged before.