Google keywords tool now indicates business trademarks
Published by on November 18th, 2008
In my daily rummage around the Google Adwords Keyword Suggestion Tool, I noticed something new in the returned keyword listings.
Bidding directly on a trademark brand name generally results in your ads being removed fairly promptly as the trademark owner files a complaint with Google Adwords. This simple addition of a standard “TM” alongside potential trademark terms will help to avoid falling fowl of such things inadvertently.
Interestingly, the Adwords tool itself does not attempt to block the actual addition of trademarked terms to an Adwords campaign. There are, of course, situations where use of a tademark is legitimate.
3 Responses to “Google keywords tool now indicates business trademarks”
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That’s interesting that they’ve started to do that. Google is not just a search engine anymore; now they’re a trademark arbiter!
“Google Adwords. This”
I’ll bet you that google tell you somewhere that it’s indicative only.
No legal consequences etc etc. Not sure why they wouldn’t build in a warning to their software though. That would be even more helpful.
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The TM sign was there only a few days. Anyone know why they pulled it, it was pretty usefull