Google keywords tool now indicates business trademarks
Published by on November 18th, 2008 4 Comments »
In my daily rummage around the Google Adwords Keyword Suggestion Tool, I noticed something new in the returned keyword listings.
Bidding directly on a trademark brand name generally results in your ads being removed fairly promptly as the trademark owner files a complaint with Google Adwords. This simple addition of a standard “TM” alongside potential trademark terms will help to avoid falling fowl of such things inadvertently.
Interestingly, the Adwords tool itself does not attempt to block the actual addition of trademarked terms to an Adwords campaign. There are, of course, situations where use of a tademark is legitimate.
4 Responses to “Google keywords tool now indicates business trademarks”
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That’s interesting that they’ve started to do that. Google is not just a search engine anymore; now they’re a trademark arbiter!
“Google Adwords. This”
I’ll bet you that google tell you somewhere that it’s indicative only.
No legal consequences etc etc. Not sure why they wouldn’t build in a warning to their software though. That would be even more helpful.
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The TM sign was there only a few days. Anyone know why they pulled it, it was pretty usefull
I don’t recommend software very often but this new service is superb. It’s a key phrase tool having a database of millions of keywords showing the adwords traffic count per month together with the google competition count as well as other data.
At a click of a button you can find keyword phrases with traffic but no competition and I have used it already to get web pages and web sites to the top of the search engines, even without backlinks.
You can look at a video of it in use here – http://MarketEyeSite.com