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Marketing by criticism is not cool

Marketing by criticism is not cool

MacHeist is here again with a bundled selection of OSX applications for a daft price. Rarely do I find a bundle that is not worth the price. But this time I have been put off by one item in particular.

I am always on the lookout for new tools to add to the professional arsenal. But to push those I use daily off their trusted pedestals takes some effort.

The opening salvo of a sales pitch for a new FTP application that is part of the current MacHeist bundle offer, begins by criticising users for continuing with a tried, tested, trusted product that I have used for many years:

Are you still using Transmit, an app that dates all the way back to MacOS 8? Well, if so, then it’s time to make room for the new kid in town… Flow

That’s right, they open their sales pitch in that way, and continue with snipes at Transmit with reference to Transmit’s very basic text editor:

And we’re not talking about a gimped editor…

Panic’s Transmit is one of those apps that I never hesitate to upgrade. Along with hardened, mature tools like BBEDit, they have remained at the core of my day to day development work (BBEdit is even set to auto boot when my Mac starts).

Am I behind the times in my choice of tool? When I find a new tool that stands the test against those I trust, I’ll make the switch. But strip away the bells and whistles of most new tools and I generally find poor substitutes for those that already enable me to do my job.

Of course, tool choice is a personal one and there are many who would never make the same choices as me. But to go so far as to be critical of a user’s choice is an immature, insecure and ignorant form of marketing. Not the kind of company to which I want to make a professional commitment.

Magento 1.4 release breaking templates

Magento 1.4 release breaking templates

With the release of Magento CE 1.4, TemplatesMaster is reporting that templates previously compatible with Magento 1.3 are not working under 1.4 and are advising users of their templates to hold back upgrading to Magento 1.4 “due to changes to html structure and css class names”.

Godaddy codes February 2010

Godaddy codes February 2010

It’s well overdue time to remind you about some valid GoDaddy codes and coupons to get you a range of discounts on GoDaddy.com products and services. The following codes are valid to use right now will remain valid for some time.

Magento – catalog price rules not sticking

Magento – catalog price rules not sticking

Apparently I’m not the only one suffereing this annoying problem.

Magento – customising individual product category pages

Magento – customising individual product category pages

Magento’s templating structure strikes me as a little odd in places, but is very capable. But capability invariably breeds complexity.

It’s official, Google ignores keyword meta tags

It’s official, Google ignores keyword meta tags

The debate has swung this way and that for some time now about the SEO effectiveness, or not, of keyword META tags. This week, Google finally put the record straight.

Google Caffeine – faster but at what price?

Google Caffeine – faster but at what price?

Google Caffeine promises faster, more time relevant search results. But how will that affect your own search results?

New GoDaddy promo code for 2010-2011

New GoDaddy promo code for 2010-2011

New codes valid untill July 2011: MTECH410 10% | MTECH411 20% +$50 | MTECH412 30%/.com | MTECH125 25% +$100 | MINOR20H1 20% off hosting | MINORSSL SSL cert for $12.99

rel=canonical: trying to get Google to understand

rel=canonical: trying to get Google to understand

I wrote a few days ago about how duplicate content can damage your site’s visibility in search results. This first fix comes in the form of a simple line in your page header.

Duplicate content in web applications

Duplicate content in web applications

Arguably, the most prevalent blockage to strong visibility within search results is created by inadvertent duplicated pages of content.

This site attempts to break down personal, practical experience of web development and SEO into easily accessible, digestible articles and information.

Neil Dixon has been involved in web development and SEO since the late 1990s and is currently responsible for SEO for an online media entertainment network.

Views and opinions contained on this site are those of the article author(s) and do not reflect those of any organisation to which they are affiliated.

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